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Perhaps you’ll hear the occasional rant of someone degrading social media (usually on a social media platform), but most often it’s due to the people who are leaving inappropriate comments, and not the social network itself.

But when you Google online dating sites, more often than not you’ll find scathing reports of online dating users who are unsatisfied with their experiences.

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And these reports don’t just come from independent bloggers - major publications like Bustle and The Atlantic have reported on negative dating experiences (Check out some of Michelle Toglia’s articles.) Not to mention, while we’ve been conducting market research over the last 6 months, we almost always see the “verbal eye-rolling” by people who have tried online dating and won’t look back, or vehemently swear they’ll never use it after hearing about an experience of a friend.The vast majority of people using dating sites are sincere and honest in the information they provide and in their reasons for joining.However, there are exceptions, and you need to be aware of how to keep yourself - and your bank account and savings - protected while meeting people online.It’s time we see some serious innovation in online dating, and squeeze out every drop of potential that the internet and the users therein can provide.Matchmaking algorithms originated in the 1960s, and personals services came about shortly after.

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